Because of Santa Monica’s year-round temperate climate, outdoor activities like surfing and skateboarding grew in popularity. It was during the 1970s that a group of locals formed the Z-Boys, a crew of surfers and skateboarders who inspired the movie Dogtown and the Z-Boys and were later part of the inspiration for Dogtown Coffee, a beloved local coffee shop that we’re proud to have as part of the Miramar today. In 1976, nearly 100 years after it was planted, the Miramar’s iconic fig tree was declared a historic landmark by the Santa Monica Landmarks Commission.
The Miramar’s proximity to Hollywood became even more of an asset in the 1980s. During this decade, the Santa Monica luxury hotel was used as a filming location for iconic television shows such as Dallas, Hart to Hart, Starsky and Hutch, Knot’s Landing, and many more.
The Miramar’s ownership changed several more times in the 1970s, ‘80s, and ‘90s, and in 1999 Maritz, Wolff & Co. purchased the property for $90 million and brought on Fairmont Hotels & Resorts to manage it and oversee a $16 million renovation, which was completed in 2001.
The 2000 and 2010s
In 2006, MSD Capital LLP, Michael Dell’s private investment firm, purchased the iconic Santa Monica luxury hotel and has spent the past 15 years renovating, innovating, and introducing new concepts like FIG Restaurant, Exhale Spa, Vilebrequin retail, and The Bungalow.