Located just across from the Fairmont Miramar, Santa Monica Beach beckons with surf, sand, and sun. Your one-stop shop? Perry’s Beach Café (who we partner with for our Miramar Beach Club, exclusive to guests). Enduring for 44 years, Perry’s has 10 locations along the beaches of Southern California, including four on Santa Monica Beach.
“[Originally], we were just a simple concession stand as we all think of concession stands,” explains Richard Chacker, president and owner of Perry’s. “And then over the years we hired a chef and customized our menu, [and since then] we’ve won countless food awards [for being] sustainable and organic.” In addition to fantastic beach bites, “we have one of the largest rental fleets in California — bikes, skates, umbrellas, chairs, boogie boards, paddle boards, [you name it],” says Chacker. There are also retail offerings including hats, sunblock, bathing suits, and other beach essentials.
One of their most popular services these days is their beach butler service, offering a true vacation experience. Your beach butler takes all your things down to the beach for you, where you’ll have an umbrella, two lounge chairs, two tables, a cooler with water, and any requested privacy screens or windblocks. Your butler will also deliver you drinks and lunch. Like Old Hollywood elite, Chacker says, “you let the butler do the work!”
No matter which Perry’s experience you opt for, you’re in for their signature good vibes (elevated by the sounds of Frank Sinatra in the morning, followed by contemporary beach tunes till close). Chacker says, “there’s a charm to it, it’s very beachy — it’s our oasis.” (And it can be yours, too.)
2. Go for a bike ride.