“We wanted to support KCRW, which is an institution in Santa Monica, and [The Bungalow] has become an institution in Santa Monica, and then from there we really thought about what people would love,” says Bolthouse. In addition to the live music lineup, he rallied beloved Santa Monica eateries to join the Thursday night fold, drawing in pop-up kitchens from the city’s most sought-after restaurants and food trucks, including Tacos 1986, Man Eating Plant, and Urban Pie LA, as well as an appearance from Cal Mare and its Michelin star chef, Michael Mina.
In addition to sampling LA’s latest and greatest street food-style offerings, supporting Night Market means supporting small businesses around the city. Considering every vendor as a partner, Bolthouse doesn’t charge them any rent to attend, and vendors keep every dollar they make.
“We appreciate and understand how hard it is to be a small business owner,” he says. “I think we all feel really good importing local business. We’re part of the food chain now and it’s exciting. It feels like the karmic thing to do, supporting as many people as you can.”